Credit U has today launched its 'Say Baubles to high interest loans', Christmas marketing campaign focusing on keeping a rein on your borrowing over the festive season and encouraging responsible lending. The campaign features, 'Fonzy' the 'Cool Responsible Reindeer' who wants to ensure that people have a great time over the festive period but advocates that whilst doing so people think of the financial implications of Christmas and borrow responsibly. In essence, the message is clear, 'say baubles to high interest loans' and yes to speaking to responsible credit union lenders rather than resort to pay day loans and high street lenders.
The campaign spearheads the launch of www.creditu.co.uk, an online portal developed to help people find ethical savings and affordable loans to move people away from high cost credit.The platform helps to introduce people from all demographics to find their financial fix with the comfort of knowing that the lenders are acting in their best interests.
The campaign incorporates a mixture of online and offline media advertising, consumer PR, and geo-location and is initially launching in the West Midland’s region with further plans to roll it out nationwide.